SALT AND CHARCOAL

Adventure Travel Bloggers

About us

Hi! We’re Chris & Bec – two travel creators behind Salt and Charcoal. Authentic, adventure travel is our style and we would LOVE to create for you!

Our audience enjoys wild nature experiences, practical travel advice, and off the beaten track destinations.

We specialise in photography and videos, plus educational and written content.

By partnering with us, your brand will connect with our community of outdoorsy, adventurous people – who are looking to get out of their comfort zone!

101K+

TOTAL
FOLLOWERS

14.5%

ENGAGEMENT
RATE

25-40

TARGET AGE
GROUP

Audience Insights


Interests: Adventure Travel
Followers: 60% Women / 40% Men
Primary Age Group: 25 – 40
Top Locations: Australia(64%), United States (9%)
Top Cities: Sydney, Melbourne, Perth, Brisbane
Primary Channels: Instagram, Tik Tok, YouTube, Website

Cebu Pacific Air

IG Reel

  • 2.7M video views
  • 2.4k unique reach
  • 804 comments
  • 58,624 shares
  • 55,405 saves

IG Stories

  • 1x IG Story
  • 3.2k reach
  • 92 Link clicks
  • 11 shares

Visit Abu Dhabi

We were one of 200 international content creators invited on an 7 day holiday aimed to increase awareness and tourism in Abu Dhabi.

Social Media Stats

Partnerships

Caravan RV Camping

Truma and Camec

Caravan RV Camping collaborated with us to
promote a series of products. We promoted these
products in our 4wd Toyota Coaster bus build.

One IG Reel

  • 42K video views
  • 41K unique reach
  • 91 comments
  • 104 shares
  • 248 saves