SALT AND CHARCOAL

Adventure Travel Bloggers

About us

Hi! We’re Chris & Bec – the two salty sea-lovers behind Salt and Charcoal. Exploring life through the lens, living in our 4wd bus – “Bunji”.

Off the beaten track destinations, practical travel advice, and wild adventures are what our audience loves to see. We share a regular mix of visual, educational, written and photography content. We have built a thriving community of people who love to experience life outside the ordinary.

By partnering with us, your brand will connect with the outdoorsy, adventurous kind, people who are looking to go beyond boundaries and out of their comfort zone!

90K+

TOTAL
FOLLOWERS

17.5%

ENGAGEMENT
RATE

25-40

TARGET AGE
GROUP

Audience Insights

Interests: Adventure Travel
Followers: 60% Women / 40% Men
Primary Age Group: 25 – 40
Top Locations: Australia(64%), United States (9%)
Top Cities: Sydney, Melbourne, Perth, Brisbane
Primary Channels: Instagram, Tik Tok, YouTube