WORK WITH US
Chris and Bec – Salt and Charcoal
About us
Hi! We’re Chris & Bec the two travel creators behind Salt and Charcoal.
We drive real world travel decisions for our 150K+ audience across social media and our blog. Our audience enjoys wild nature experiences, practical travel advice, and off the beaten track destinations.
We specialise in photography and short form videos via Instagram, plus epic itineraries on our blog.
By partnering with us, your brand will connect with our community of travellers – who are looking to go out of their comfort zone.
150K+
TOTAL
FOLLOWERS
14.5%
ENGAGEMENT
RATE
25-40
TARGET AGE
GROUP
Audience Insights
Interests: Adventure Travel
Followers: 60% Women / 40% Men
Primary Age Group: 25 – 40
Top Locations: Australia(64%), United States (9%)
Top Cities: Sydney, Melbourne, Perth, Brisbane
Primary Channels: Instagram, Tik Tok, YouTube, Website
Recent Partnerships
Contact Us
We specialise in showcasing your brand in a way that inspires real-world travel decisions. Please contact us for more information or to request our media kit.