SALT AND CHARCOAL

Adventure Travel Bloggers

About us

Hi! We’re Chris & Bec – two travel creators behind Salt and Charcoal. Authentic, adventure travel is our style and we would LOVE to create for you!

Our audience enjoys wild nature experiences, practical travel advice, and off the beaten track destinations.

We specialise in photography and videos, plus educational and written content.

By partnering with us, your brand will connect with our community of outdoorsy, adventurous people – who are looking to get out of their comfort zone!

101K+

TOTAL
FOLLOWERS

14.5%

ENGAGEMENT
RATE

25-40

TARGET AGE
GROUP

Audience Insights

Interests: Adventure Travel
Followers: 60% Women / 40% Men
Primary Age Group: 25 – 40
Top Locations: Australia(64%), United States (9%)
Top Cities: Sydney, Melbourne, Perth, Brisbane
Primary Channels: Instagram, Tik Tok, YouTube, Website

Our Brand

Instagram: @salt.and.charcoal
YouTube: SaltandCharcoal
Website: saltandcharcoal.co
Pinterest: SaltandCharcoalTravel
TikTok: @saltandcharcoal
Facebook: Salt and Charcoal Travel

Cebu Pacific Air

IG Reel

  • 2.7M video views
  • 2.4k unique reach
  • 804 comments
  • 58,624 shares
  • 55,405 saves

IG Stories

  • 1x IG Story
  • 3.2k reach
  • 92 Link clicks
  • 11 shares

Partnerships