SALT AND CHARCOAL
Adventure Travel Bloggers

About us
Hi! We’re Chris & Bec – the two salty sea-lovers behind Salt and Charcoal. Exploring life through the lens, living in our 4wd bus – “Bunji”.
Off the beaten track destinations, practical travel advice, and wild adventures are what our audience loves to see. We share a regular mix of visual, educational, written and photography content. We have built a thriving community of people who love to experience life outside the ordinary.
By partnering with us, your brand will connect with the outdoorsy, adventurous kind, people who are looking to go beyond boundaries and out of their comfort zone!
101K+
TOTAL
FOLLOWERS
17.5%
ENGAGEMENT
RATE
25-40
TARGET AGE
GROUP
Audience Insights
Interests: Adventure Travel
Followers: 60% Women / 40% Men
Primary Age Group: 25 – 40
Top Locations: Australia(64%), United States (9%)
Top Cities: Sydney, Melbourne, Perth, Brisbane
Primary Channels: Instagram, Tik Tok, YouTube, Website
Our Brand
Instagram: @salt.and.charcoal
YouTube: SaltandCharcoal
Website: saltandcharcoal.co
Pinterest: SaltandCharcoalTravel
TikTok: @saltandcharcoal
Facebook: Salt and Charcoal Travel
Cebu Pacific Air
IG Reel
- 2.7M video views
- 2.4k unique reach
- 804 comments
- 58,624 shares
- 55,405 saves
IG Stories
- 1x IG Story
- 3.2k reach
- 92 Link clicks
- 11 shares

Visit Abu Dhabi
We were one of 200 international content creators invited on an 7 day holiday aimed to increase awareness and tourism in Abu Dhabi.
Social Media Stats

Partnerships

Caravan RV Camping
Truma and Camec
Caravan RV Camping collaborated with us to
promote a series of products. We promoted these
products in our 4wd Toyota Coaster bus build.
One IG Reel
- 42K video views
- 41K unique reach
- 91 comments
- 104 shares
- 248 saves




