WORK WITH US
Chris and Bec – Salt and Charcoal
About us
The two travel creators behind Salt and Charcoal.
We drive real world travel decisions for our 210K+ audience across social media and our website. Our community enjoys engaging storytelling, practical travel advice, and exciting new destinations.
We specialise in short form videos and photography on Instagram and Facebook. Plus epic road trips & itineraries on our website (60k visits per month) and 8k readers on email.
By partnering with us, your brand will connect with our community of travellers – who are looking for their next big adventure.
210k+
TOTAL
FOLLOWERS
14.5%
ENGAGEMENT
RATE
25-40
TARGET AGE
GROUP
Audience Insights
Interests: Adventure Travel
Followers: 60% Women / 40% Men
Primary Age Group: 25 – 40
Top Locations: Australia(64%), United States (9%)
Top Cities: Sydney, Melbourne, Perth, Brisbane
Primary Channels: Instagram, Tik Tok, YouTube, Website
Recent Partnerships
Contact Us
We specialise in showcasing your brand in a way that inspires real-world travel decisions. Please contact us for more information or to request our media kit.